This award aims to encourage new product development in the pizza market by rewarding those who are striving to develop the market through innovation and recipe development.

This category is open to any product launched within the 12 month qualifying period from 1st September 2016 to 31st August 2017. Products short-listed for this award were presented to a panel of judges for sampling. This award is for the best product and not a range.

Three separate awards are presented within this category and the shortlists are as follows:

Best new ‘everyday’ pizza product

  • Brakes - Goat's cheese, chargrilled vegetables and rocket pizza
  • QUADRo' UK Ltd - QUADRo' porcini pizza
  • Iceland - PizzaExpress chicken barbacoa pizza

Best new ‘indulgent’ pizza product

  • Asda - Extra Special sunblush tomato and Italian mascarpone pizza
  • Morrisons - The Best Mexican beef pizza
  • The Co-op - Irresistable chorizo and manchego pizza
  • Asda - Extra Special chicken and basil pesto pizza
  • The Co-op - Irresistible Keralan chicken pizza

Best new ‘innovative’ pizza product

  • The Co-op - Irresistible Keralan chicken pizza
  • Morrisons - The Best single serve goat's cheese and beetroot pizza
  • Iceland - Nacho chilli beef pizza