Bellavita attracts investments from Veronafiere and Fiere di Parma

VPE (a company of Veronafiere S.p.A. and Fiere di Parma S.p.A.) has purchased 50% of the shares in Bellavita Expo, a British company organising trade shows for the promotion of Italian Food & Beverages in seven markets: UK, USA, Canada, Mexico, the Netherlands, Poland and Thailand.

Bellavita Expo was established five years ago and is rapidly growing as a dynamic platform aimed at Italian companies looking to open new export channels worldwide. Bellavita’s mission is to bring the excellence of Italy to local buyers, importers, distributors and restaurateurs. In addition, Bellavita offers a space for discussion and education on the latest trends in Italian cuisine and products thanks to an interesting programme of talks and workshops with starred chefs and experts.

“Bellavita educates buyers worldwide on Italian F&B, starting from the place of origin through to the ingredients and the philosophy behind each product,” said Aldo Mazzocco, CEO of Bellavita. “This joint venture with VPE represents the first truly international hub for the promotion of Made in Italy F&B and it is a concrete answer to the growing demands of Italian SMEs looking to open new business channels abroad.”

Bellavita London 2018, taking place at the Business Design Centre from 17 to 19 June, will launch the new format of the trade show, where Cibus and Vinitaly will expand the range of food products and wines by introducing a new selection of iconic Italian brands to the event.